|
Vehicle sales to fleets account for around 80% of all new vehicle sales, with statistics like this fleet owners and operators should be your first priority for advertising and NEW ZEALAND COMPANY VEHICLE magazine represents the only media to specifically target this area.
Our readers are responsible for over 200,000 fleet vehicles, giving access to a huge potential market whether for new vehicles, leasing and finance, accessories, service or other fleet requirements. We target fleets in the 10+ size range but include some smaller 5+ fleets in our reach. Distribution is primarily via controlled circulation to targeted businesses, corporates and government organizations with the balance retail sales through bookshops.
Company Vehicle is designed to be a business magazine about cars, it is written in a true business style for an audience that is interested in running their fleet in an efficient manner, rather than in the intimate details of vehicle technology. For instance our typical car review fits on a page, focusing on presented the essential facts in a concise, clear and business like manner. This is complemented by more in depth articles on fleet management issues such as finance, maintenance and insurance.
Readers are primarily senior managers and executives – those who typically run New Zealand fleets - where dedicated full time fleet managers are rare. Our Executive Cars section contains articles on the $75,000 and above vehicles allowing these readers to focus on their own next vehicle once they have sorted out the rest of the fleet. The workhorses section brings focus to light vans and utilities where fleets are the major buyers.
|
Shopping cart
Login
Print Page